ABOUT LUCIAN ROTARU
A career built around the work behind growth.
I’m Lucian Rotaru, a digital marketing and e-commerce specialist. For more than a decade, I’ve worked with the moving parts behind how people discover, trust and buy from businesses online.
Today my focus is Shopify, CRO, paid acquisition, Amazon Ads, analytics and practical AI—always in the context of the business, not as isolated channels.
Good digital work starts long before an ad goes live.
I care about the moment a complicated situation becomes clear enough to act on. Sometimes that means improving a product page. Sometimes it means finding the gap in tracking, restructuring a campaign, or asking a better question before more budget is spent.
That instinct has stayed constant, even as the work has changed. I started in digital marketing and agency projects, then moved closer to e-commerce: the store, the customer journey, the reporting, the people responsible for making it all work and the decisions that connect them.
From digital projects to the full e-commerce journey.
My background covers agency work, freelance projects and consulting. Along the way, I’ve worked across content, websites, paid media, SEO, email, analytics and digital project management. That range helps me see how a decision in one area affects the rest of the customer experience.
Professional chapters connected to Grapefruit, GPeC and Trusted.ro gave me a long view of Romania’s digital and e-commerce landscape. They also taught me that useful work is rarely about a single tactic. It is about understanding the people, the systems and the constraint that deserves attention next.
Strategy that reaches the store.
I work best with founders, e-commerce teams and agencies that need a senior perspective without the distance of a large agency. You work directly with the person thinking through the problem and helping move the work forward.
- 01E-commerce strategy and prioritization
- 02Shopify, UX and conversion rate optimization
- 03Google Ads, Meta Ads and paid acquisition
- 04Amazon Ads and PPC development
- 05Analytics, GA4 and decision-making
- 06Practical AI for marketing workflows
“I don’t arrive with a fixed playbook. I look at the business, find the constraint, and help move the work forward.”
There is no value in producing more activity if the real problem is somewhere else. I prefer a clear diagnosis, a practical next move and a way to tell whether it helped.
That can mean working independently, alongside an internal team or with specialist partners. The aim is the same: make the work more connected, more useful and easier to build on.
Kind words from people who know the work.
These recommendations reflect real collaborations across agency work, e-commerce research and operational marketing. Roles are current where publicly confirmed; the context names where we worked together.
“Lucian’s work shows professionalism, a strong understanding of marketing principles and the ability to adapt to new clients and projects.”
“He was one of the team pillars, delivered excellent work to clients, coordinated significant projects and campaigns, and had a good eye for analytics.”
“Lucian was always very helpful, quick to respond and gave clear instructions and deadlines. I would definitely work with him again.”
“His ability to manage multiple tasks and follow through reliably helped the team stay on track. I appreciated his willingness to step in and contribute.”
Have an e-commerce problem worth solving?
Tell me what you are building, what is not working or what you want to improve. A clear starting point is enough.
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